It’s Time To Shift Forward
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED ® eTap.
Voted “Innovation of the Year” by RoadBike Magazine (Germany)