Nestled in between the Lake District and the Yorkshire dales we are spoilt for riding choice. A local weekend ride becomes a 100 mile epic through the four seasons in one day. With legendary and epic events like the Fred Whitton sportive, Etape du Dales and the 3 Peaks Cross Race on our doorstep we are continually challenged both are bikes and our bodies. Hence our desire to find the equipment to make our riding that little bit easier and more enjoyable. We have experimented with numerous bikes, equipment and clothing over the last 10 years and are now ready to bring products we really believe in to a wider market.

Once you have a bike and its fits the biggest difference you can make to your bikes performance are upgrading the wheels and tyres hence our range of proven wheels and tyres to make you and your bike faster.

Once your bike is ready to go are you?? We have the correct nutritional range to ensure you are fit to tackle a 15 mile ride, a road race or an epic adventure like the coast – coast.

Not forgetting that to make your ride more enjoyable, whatever the weather a range of technical clothing fit for all conditions

You will see our team out at events throughout 2012 like the Premier Calendar series, Tour series, elite Crit series and the National Road Race

If you have any further queries please get in touch however we might be out on the road or in the forest testing the latest and lightest equipment but we will get back to you shortly